- August 16, 2021
Tina Nayak is a Growth Consultant and Advisor for Tech Startups and has formerly worked with companies such as Babbel, Preply and Twitter India. With over 14 years of international experience across Europe and India, Tina has helped several tech startups in building and scaling their businesses. Apart from having founded and sold her own startup NaturalMantra.com, she has more recently worked with Babbel and Preply.com in Europe, Twitter India and Rentomojo.com in India. She has built her expertise by setting up and scaling startups from Angel investment to Series B. Having led teams in high-growth startups, Tina believes in a hands-on approach when it comes to go-to-market strategies for international expansion. Her approach to accelerating growth in organizations involves building high performing cross-functional teams as a strong foundation. She specializes in helping startups systematically identify and define key segments, personas and the value propositions along with building an experiment-led and metrics-driven growth engine. This system has proven to help teams identify, focus and deliver on impactful growth initiatives to build sustainable user acquisition and revenue strategy with a close eye on retention. In the last 6 years, Tina has worked with ambitious startup founders to bring together a strategic approach to solving different growth problems across a variety of business models such as Ed-tech marketplace, subscription/sharing economy, e-commerce, and mobile-first markets like India.