On seeing a gap in the food distribution market and opportunity to add value through technology, Sharath co-founded Ninjacart in 2015 as a B2C hyper-local grocery delivery platform with Thiru, Vasu, KK, Sachin, and Ashu. Upon realizing that while there was a high demand for an online market for fruits and vegetables, the traditional supply chain for perishable products was inefficient, and hence pivoted the business towards a B2B Supply Chain platform. Sharath is a serial entrepreneur, having co-founded EduRaft (Education Classifieds startup) and Shout App (Location-based social network app) earlier. He holds a PGDM in Marketing and Operations from the prestigious IIM Kozhikode. At Ninjacart, he is part of the implementation team of key strategic initiatives.