Lex Gillon (she/they) is the CEO and Founder of Modality Group, the market research firm making sex business more data driven. After graduating from Yale University, she started her research career in advertising as Strategic Planner at Ogilvy and Mather and has been conducting market research for 10 years. Modality currently works with companies like Dame Products and The VDOM. Originally from Atlanta, GA, Lex has lived in China, Malaysia, and Vietnam. She is now based in Germany.