Panel: What it means to become and stay Future-Proof – Insights and experiences
Monday May 13 | 1:20 PM – 2:10 PM
California

Keynote: Entering Southeast Asian Marketplaces
Tuesday May 14 | 3:15 PM – 3:30 PM
California

Lars is an experienced global communications and business professional with over 20 years of expertise in growing, managing and defending leading brands’ reputation with a strong background in corporate affairs and thought leadership. Based on his strong acumen in integrated communications and leadership, he drives impactful communications strategies that contribute to companies’ growth objectives. Lars has worked with some of the most exciting brands in their respective industries, incl. AT&T, Citi, Coca Cola, DBS, Eu Yan Sang, Evernote, Huawei, Intel Security, Lenovo, Porsche, P&G, Standard Chartered Bank or Yahoo!. Prior to starting PRecious Communications, he held leadership roles in companies including Hill+Knowlton, Dow Jones, Fleishman Hilliard and DHL after several years in journalism.