Holding a doctorate in communication science, the founder of Pragma Institute (Reutlingen) and the B2B-WeChat-Agency Salt & Pepper (Shanghai) looks back on more than 15 years of international working experience. After being in charge of international business development for the Chinese medical device distributor MEDECHI, Daniel was member of management board of the Austrian hidden champion Julius Blum in Shanghai. During this time he lead diverse strategic projects in business development and operations – from office and showroom construction to development and implementation of marketing communication (e.g. WeChat) or e-commerce platforms (e.g. Tmall). Today he leads the European economic promotion bureau of Huangpu (Guangzhou) District in Heidelberg (Germany) – one of the top three national-level development districts in China, which is located at the heart of Greater Bay Area and is developing into one of Asia’s leading healthcare industry hubs.