From Expansion to Co-Creation

Company expansion is by default a one-way transfer of knowledge, capital, products, and services. This talk draws on research to suggest an alternative path: co-creation. When multinational firms empower local teams and encourage their leadership, innovation emerges from within and reverses the traditional flow of learning. Achieving this requires smart partnerships — genuine, collaborative partnerships that respect local contexts and socioeconomic differences, resulting in more sustainable outcomes than one-way models.