An energetic knowledge and innovation driven professional, with over 20 years of meticulous understanding of consumers and markets, thereby providing insights for development of marketing strategy, branding and new product development for corporates and startups in a wide range of categories.
Comprehensive understanding of B2C & B2B markets including and appreciation of business challenges
Rich, diversified and ground level exposure to evolving consumer behaviour and the dynamic face of consumerism in India. Having worked clients like Axis Bank,Titan,HP, Tata Steel, Tata Global Beverages, Unilever and many more.
Sound trajectory in designing, managing and executing frameworks for strategic measures on sales, distribution (Retail) , brand tracking, customer satisfaction, linkages of internal (employee) stakeholders to customer loyalties. Coaching & Building cohesive teams with desired capabilities to drive results
Ability to connect with the customers through Qualitative , Quantitative and Observational techniques
Passionate traveler, logging in more than 60 cities, towns and villages in the country and abroad.
Speaker and Panelist at various industry and academic summit ‘s